The Conversion Equation: 7 Ways To Improve Your ROAS
The Conversion Equation: 7 Ways To Improve Your ROAS
The Conversion Equation: 7 Ways To Improve Your ROAS
Improving the profitability of your digital advertising starts with an understanding of all the factors that impact return on advertising spend, but also requires an understanding of which factors you can control in your particular industry.
This guide breaks down the ROAS equation and walks through seven concrete tactics for improving it — from optimizing your targeting for business outcomes to refining creative, segmentation, and landing pages.
What’s inside
- Introductionp. 1
- The ROAS formulap. 2
- Revenue factorsp. 3
- Tactics for improving your ROASp. 4
- 1. Optimize your targeting for business outcomesp. 5
- 2. Invest in channels that drive incremental revenuep. 7
- 3. Microsegmentation: Refine your campaign targetingp. 8
- 4. Get more clicks cheaperp. 9
- 5. Invest in higher-quality ad creativep. 10
- 6. Personalize and tailor your creatives for specific customer segmentsp. 11
- 7. Optimize your landing pagesp. 12
- Should I invest in better ad creative or a marketing technology solution?p. 13
Read the full guide
12-page PDF, free to download.
Improving the profitability of your digital advertising starts with an understanding of all the factors that impact return on advertising spend, but also requires an understanding of which factors you can control in your particular industry.
This guide breaks down the ROAS equation and walks through seven concrete tactics for improving it — from optimizing your targeting for business outcomes to refining creative, segmentation, and landing pages.
What’s inside
- Introductionp. 1
- The ROAS formulap. 2
- Revenue factorsp. 3
- Tactics for improving your ROASp. 4
- 1. Optimize your targeting for business outcomesp. 5
- 2. Invest in channels that drive incremental revenuep. 7
- 3. Microsegmentation: Refine your campaign targetingp. 8
- 4. Get more clicks cheaperp. 9
- 5. Invest in higher-quality ad creativep. 10
- 6. Personalize and tailor your creatives for specific customer segmentsp. 11
- 7. Optimize your landing pagesp. 12
- Should I invest in better ad creative or a marketing technology solution?p. 13
Read the full guide
12-page PDF, free to download.
Improving the profitability of your digital advertising starts with an understanding of all the factors that impact return on advertising spend, but also requires an understanding of which factors you can control in your particular industry.
This guide breaks down the ROAS equation and walks through seven concrete tactics for improving it — from optimizing your targeting for business outcomes to refining creative, segmentation, and landing pages.
What’s inside
- Introductionp. 1
- The ROAS formulap. 2
- Revenue factorsp. 3
- Tactics for improving your ROASp. 4
- 1. Optimize your targeting for business outcomesp. 5
- 2. Invest in channels that drive incremental revenuep. 7
- 3. Microsegmentation: Refine your campaign targetingp. 8
- 4. Get more clicks cheaperp. 9
- 5. Invest in higher-quality ad creativep. 10
- 6. Personalize and tailor your creatives for specific customer segmentsp. 11
- 7. Optimize your landing pagesp. 12
- Should I invest in better ad creative or a marketing technology solution?p. 13
Read the full guide
12-page PDF, free to download.
