Scale High‑Value
Customer Acquisition

Reveal purchase intent and use it as an optimization
signal for digital marketing and online sales

Empowering data-driven growth leaders

How works

We calculate the probability to buy
for every website visitor

We help you optimize Facebook & Google Ads
for bottom-of-the-funnel results (Sales or LTV), not CPA or micro-conversions.
We work best for Real Estate, Financial Services, SaaS or EdTech

Targeting - targeting

Use audiences optimized for expected lifetime value. Target new visitors with high intent, create value-based seeds for look-alikes, and retarget right recent visitors

Optimization - optimization

Leverage smart bidding from Ad Platforms that will learn 10x-30x faster how to bring high intent new and returning visitors, and pay only for incremental customer lifetime value and business outcomes

Measurement - measurement

Learn true ROI for channels, campaigns, and ads using the real-time post-click predictive attribution model based on behavioral first-party data

Insights - insights

Guide Major Ad Platforms’ smart bidding to learn how to bring new and returning high-intent visitors 10-30x faster. Pay only for incremental value and business outcomes

Our platform provides the biggest efficiency gains for businesses that have:

Narrow target audience

Think of B2B/SaaS, affluent/high-net-worth customers, and “precisely timed purchases” like you shop for insurance only once a year or you buy a new house or car every few years

Large and variable transactions

You sell multiple products with different economics to similar customers like in EdTech or your customer lifetime value is driven by after-purchase behaviour like in Banking

Significant offline component

You offer high-value and/or complex products that require human-to-human interaction – like a test drive for a new car or an open house

Long sales cycle

It is hard to close the feedback loop with Ad Platforms when the actual purchase is days, weeks or even months away from website visit. Our platform solves that

Smarter than smart bidding!

We use behavioral first-party data from your website and machine learning to predict your future sales and customer LTVs

We turn your website into e‑commerce
from an Ad Platform perspective, allowing you to:

Unlock smart bidding

even for B2B and smaller businesses/advertisers

Help the Ad Platforms train 10-30x faster

compared to the conventional approach with infrequent transactions

Link Ad efficiency directly to your actual business results

not “noisy” or “biased” online microconversions

Enable 10x faster and cheaper A/B tests

allowing you to test more hypotheses quicker and easier

Save a lot of time and effort

by eliminating unnecessary workload like managing cost-per-click bids manually campaign by campaign

Our platform is a game-changer

Check out the examples below

  • - 5x lower CPL 5x lower
  • - 3x higher ROI 3x higher
  • - 5x lower budget 5x lower
  • - revenue growth, same ROI 1.7х
    revenue growth,
    same ROI

Case studies

Real Estate
Display Ads
  • Not enough valuable events and property sales to optimize for LTV
- 47%
Order CR

We deliver results fast

Pilot project takes 1-3 months

15 minutes
2-6 weeks
ML model
ML model
1-2 weeks
Depending on the sales cycle & how quickly
we can catch 100 positive outcomes

Featured in

Ready to get started?