Use predictive conversions to switch to the value-based bidding strategy
Optimization, designed to work with your long leads.
Use predictive conversions available in real time to switch your performance campaigns from CPL to Target ROAS. And acquire more customers at just the right price.
Predictive conversions: target events with value in real-time
Track the performance of A/B tests and see the predicted and actual revenue by campaign
See the true incremental value of each touchpoint along the customer journey before the sale has happened.
Understand the input of each channel (paid or not) judging by the changes in behavioral patterns the visitor reveals on the website after the interaction with your ads/content
Understand the value of each campaign in near real-time
See which channel generates demand and which captures it
Score every website visitor, even anonymous ones
Reallocate your media spend to demand generating channels with confidence to drive new business
Accurate value-based scores for ad campaign optimization
and forward-looking attribution
First-Party Data
Behavioral Data
website, app
x10
more than in Google Analytics
CRM Data
funnel steps,
revenue, LTV
Predictive Insight
Tomi.ai real-time predictive engine calculates
probability to buy
expected LTV for every website visitor
Tomi.ai
predictive engine
Google Cloud Platform
Positive Reinforcement Loop
Predictive
Conversions & Audiences
Predictive
Lead Scores
(B2B &B2C)
Predictive
Attribution
We are loved 💙
Evan H.
Digital Marketing Director
Mid-Market(51-1000 emp.)
+84% sales and +35% ROAS after 8 weeks
Insurance
May 25, 2023
What do you like best?
The team at Tomi takes full ownership of their work. The onboarding was easy and described (one of the few times a project timeline was kept!). This team knows what they are doing and has been an excellent resource for us – both from a human resource perspective but also as a tool in our digital marketing program.
On-target predictive targeting for the insurance industry
Insurance
Apr 04, 2023
What do you like best?
While we are still early in our Pilot program with the folks from Tomi, their level of support is second to none. They are a cross-functional team of experts who not only swiftly responds to our requests, but also continuously offers targeting advice to better optimize our various social campaigns and PPC tactics.
The team has been great in helping us connect all the right data to the project. While we are in the early stages of the relationship, I am confident we will be able to see the impact of using Tomi.ai to improve the effectiveness of our ad spend.
Chief Digital Marketing Officer
Mid-Market (51-1000 emp.)
Very accurate predictions of the LTV for a B2B SaaS product
B2B SaaS
Mar 02, 2022
What do you like best?
Tomi.ai predicts the incremental impact on revenue of website visits from all sources, including organic, each touchpoint is scored. The accuracy of predictions is very high, when the cohorts matured we saw that the predicted revenue landed within a 20% margin of error from the actual revenue.
Head - Performance Marketing
Enterprise (> 1000 emp.)
Accurate predictive lead scoring from the team of MarTech champions
Education
Mar 01, 2022
What do you like best?
I like the prediction analysis which is very accurate (both the lead scores and the visitor scores), and the product team deeply understood our business and listened to our inputs to tweak the model. The Customer Success team is very knowledgeable and proactive. Their expertise is instrumental in running the A/B tests and beyond.
Not enough valuable events and property sales to optimize for LTV
Results:
- 47%
CAC
+196%
Order CR
E-Commerce
Facebook Display Ads
Problems:
low conversion rate
not enough deep-funnel events for value-based optimization
Results:
+148%
ROAS
-33%
CAC
Consumer bank
Non-brand search
Problems:
high CAC
low quality of customers acquired online
Results:
-24%
CAC
cash loan
-45%
CAC
credit card
E-Commerce
Facebook Dynamic Product Ads
Problems:
not enough conversions per product to optimize dynamic product ads for new audience
Results:
+51%
ROAS
-27%
CAC
E-commerce
Google Search
Problems:
grow the channel with ROAS being on target
Results:
+67%
Revenue
+27%
Orders
Insurance
Google Display Network
Problems:
high CAC
low ROMI
Results:
-44%
CAC
+50%
ROAS
SME Banking
Display Ads
Problems:
display ads not performing as a direct-response channel
high CAC
Results:
-32%
CAC
open account
-29%
Cost per lead
E-commerce
Facebook Dynamic Product Ads
Problems:
limited targeting audiences
open new marketing channels
Results:
-27%
Cost per purchase
+51%
ROAS
B2B SaaS
Facebook Ads
Problems:
not enough deep-funnel events for value-based optimization
high CAC
Results:
-75%
CAC
+351%
CR
Click-to-order
Real Estate
Facebook Lead Ads
Problems:
Low quality leads:
rare conversions into visits to office
low conversion into sales later in the CRM funnel
Results:
-70%
Cost per purchase
-80%
Cost per office visit
SME Banking
Non-brand search
Problems:
Expensive new customer acquisition due to:
high competition;
low quality of lead sources online.
Results:
-29%
CPL
-44%
CAC
open account
Insurance
Google Display Network
Problems:
high CAC
low return on marketing investment
Results:
-37%
CAC
open account
+31%
ROAS
First results in 2-3 months
Implementation is quick & simple
1
Pixel
installation
Pixel
installation
15 minutes
2
Data
collection
Data
collection
2-6 weeks
3
ML model
training
ML model
training
1-2 weeks
Depending on the sales cycle & how quickly
we can catch 100 positive outcomes
Our platform provides the biggest efficiency gains for businesses that have:
Narrow target audience
Think of B2B/SaaS, affluent/high-net-worth customers, and “precisely timed purchases” like you shop for insurance only once a year or you buy a new house or car every few years
Large and variable transactions
You sell multiple products with different economics to similar customers like in EdTech or your customer lifetime value is driven by after-purchase behaviour like in Banking
Significant offline component
You offer high-value and/or complex products that require human-to-human interaction – like a test drive for a new car or an open house
Long sales cycle
It is hard to close the feedback loop with Ad Platforms when the actual purchase is days, weeks or even months away from website visit. Our platform solves that
