Predictive
Optimization
Platform

Smarter Facebook and Google ads to drive
paying customers and revenue, not leads
and free trials

We help you optimize Facebook & Google Ads
for bottom-of-the-funnel results (Sales or LTV), not CPA or micro-conversions.
We work best for Real Estate, Financial Services, SaaS or EdTech

Targeting

Use audiences optimized for expected lifetime value. Target new visitors with high intent, create value-based seeds for look-alikes, and retarget right recent visitors

Optimization

Leverage smart bidding from Ad Platforms that will learn 10x-30x faster how to bring high intent new and returning visitors, and pay only for incremental customer lifetime value and business outcomes

Measurement

Learn true ROI for channels, campaigns, and ads using the real-time post-click predictive attribution model based on behavioral first-party data

Insights

Guide Major Ad Platforms’ smart bidding to learn how to bring new and returning high-intent visitors 10-30x faster. Pay only for incremental value and business outcomes

Our platform provides the biggest efficiency gains for businesses that have:

Narrow target audience

Think of B2B/SaaS, affluent/high-net-worth customers, and “precisely timed purchases” like you shop for insurance only once a year or you buy a new house or car every few years

Large and variable transactions

You sell multiple products with different economics to similar customers like in EdTech or your customer lifetime value is driven by after-purchase behaviour like in Banking

Significant offline component

You offer high-value and/or complex products that require human-to-human interaction – like a test drive for a new car or an open house

Long sales cycle

It is hard to close the feedback loop with Ad Platforms when the actual purchase is days, weeks or even months away from website visit. Our platform solves that

Smarter than smart bidding!

We use behavioral first-party data from your website and machine learning to predict your future sales and customer LTVs

Pricing

We turn your website into e‑commerce
from an Ad Platform perspective, allowing you to:

Unlock smart bidding

even for B2B and smaller businesses/advertisers

Help the Ad Platforms train 10-30x faster

compared to the conventional approach with infrequent transactions

Link Ad efficiency directly to your actual business results

not “noisy” or “biased” online microconversions

Enable 10x faster and cheaper A/B tests

allowing you to test more hypotheses quicker and easier

Save a lot of time and effort

by eliminating unnecessary workload like managing cost-per-click bids manually campaign by campaign

Our platform is a game-changer

Check out the examples below

5x lower
CPL
3x higher
ROI
5x lower
budget
1.7х
revenue growth,
same ROI

Showcases predictive targeting and optimization

Facebook Display Ads:
2.5x HIGHER ROAS

Results of A/B split test for Facebook Display Ads

Slightly higher CMP, CPC, Cost per Lead,
but 2.5x improvement for ROAS

FACEBOOK LEAD ADS:
3-5x BETTER QUALITY OF LEADS

Results of A/B split test for Facebook Lead Ads

Slightly higher Cost per Facebook Lead with 5x improvement in Cost per Office visit

Display Ads:
2x LOWER CAC

Results of A/В test for Display Ads

Higher Cost per Click but 2x improvement
for Cost per Order

Google Search: Long-tail keyword optimization

Results of four months of work

+72% budget and +67% revenue with the same ROAS
(within margin of error)

FACEBOOK DPA: FOCUS ON TOP PERFORMING PRODUCTS

Results of A/B test for Facebook Dynamic Product Ads

Cost per Purchase: -27%
ROAS: +51%

Try us – it is easy to start!

Proof of concept project takes 3-4 months.
Configuration is as simple as 1 2 3. How it works?

Set up

Tomi.ai pixel collects online data. CRM feed with offline transactions. Ad Platform integration via APIs

1-2 weeks

Data collection &
models training

The goal is to collect 100-300 “positive outcomes” to train machine learning models

4 weeks

«Live» launch in Facebook/Googles

“Dry run” in Facebook and Google, measurement and predictive attribution results are ready

2 weeks

A/B tests

Controlled experiments to measure incremental performance uplift across platforms, channels and campaigns

4 weeks

Plans and pricing

Features	STARTER Insights from Offline Conversions $250 per month Get Started	Advanced Measurement with Predictive Attribution $5000 per month Get Started	Premium Predictive Targeting and Optimization Schedule a call to learn more Contact us
Included monthly unique visitors	300 000	3 000 000	Unlimited
Website pixel for behavioral data collection	✓	✓	✓
Data feed integration to collect offline transactions from CRM	✓	✓	✓
Marketing API integration with Facebook and Google ad accounts	✓	✓	✓
Upload offline transactions to Facebook and Google	✓	✓	✓
ROI / CPA analysis for offline transactions	✓	✓	✓
Seed audiences for look-alikes from offline transactions	✓	✓	✓
Predictive sales and ROI attribution based on ML-models for incremental lifetime value		✓	✓
Expected ROI / CPA analysis of various sources of traffic based on incremental lifetime value		✓	✓
Lead-scoring based on expected lifetime value		✓	✓
Predictive retargeting segments			✓
Predictive seed-audiences for value-based look-alikes			✓
Smart bidding Ads optimization for expected incremental lifetime value			✓

STARTER

$250

per month

Advanced

$5000

per month

Premium

Schedule a call
to learn more

Insights from Offline Conversions

Included monthly unique visitors : 300 000
Website pixel for behavioral data collection
Data feed integration to collect offline transactions from CRM
Marketing API integration with Facebook and Google ad accounts
Upload offline transactions to Facebook and Google
ROI / CPA analysis for offline transactions
Seed audiences for look-alikes from offline transactions
Predictive sales and ROI attribution based on ML-models for incremental lifetime value
Expected ROI / CPA analysis of various sources of traffic based on incremental lifetime value
Lead-scoring based on expected lifetime value
Predictive retargeting segments
Predictive seed-audiences for value-based look-alikes
Smart bidding Ads optimization for expected incremental lifetime value

Get Started

Measurement
with Predictive Attribution

Included monthly unique visitors : 3 000 000
Website pixel for behavioral data collection
Data feed integration to collect offline transactions from CRM
Marketing API integration with Facebook and Google ad accounts
Upload offline transactions to Facebook and Google
ROI / CPA analysis for offline transactions
Seed audiences for look-alikes from offline transactions
Predictive sales and ROI attribution based on ML-models for incremental lifetime value
Expected ROI / CPA analysis of various sources of traffic based on incremental lifetime value
Lead-scoring based on expected lifetime value
Predictive retargeting segments
Predictive seed-audiences for value-based look-alikes
Smart bidding Ads optimization for expected incremental lifetime value

Get Started

Predictive Targeting and Optimization

Included monthly unique visitors : Unlimited
Website pixel for behavioral data collection
Data feed integration to collect offline transactions from CRM
Marketing API integration with Facebook and Google ad accounts
Upload offline transactions to Facebook and Google
ROI / CPA analysis for offline transactions
Seed audiences for look-alikes from offline transactions
Predictive sales and ROI attribution based on ML-models for incremental lifetime value
Expected ROI / CPA analysis of various sources of traffic based on incremental lifetime value
Lead-scoring based on expected lifetime value
Predictive retargeting segments
Predictive seed-audiences for value-based look-alikes
Smart bidding Ads optimization for expected incremental lifetime value