Scale High‑Value
Customer Acquisition

Reveal purchase intent and use it as an optimization
signal for digital marketing and online sales

Empowering data-driven growth leaders

How it works

Tomi.ai, with its infinite attribution window, is created for businesses with a lead-to-sale cycle of 2 weeks or longer.

  1. Tomi.ai analyzes user behavior on your website
  2. Matches it with the sales or LTV data from your CRM
  3. Runs an ML model to identify behavioral patterns of high-value visitors
  4. Predicts the purchase value for new visitors (even anonymous ones) in near real-time

Accurate value-based scores for ad campaign optimization and forward-looking attribution

First-Party Data
Behavioral Data
website, app
x10
more than in Google Analytics
CRM Data
funnel steps,
revenue, LTV
Predictive Insight

Tomi.ai real-time predictive engine calculates

  1. probability to buy
  2. expected LTV for every website visitor
Tomi.ai
predictive engine
Google Cloud Platform
Positive Reinforcement Loop
Predictive
Conversions
& Audiences
Predictive
Lead Scores
(B2B &B2C)
Predictive
Attribution

We help you optimize Facebook & Google Ads
for bottom-of-the-funnel results (Sales or LTV), not CPA or micro-conversions.
We work best for Real Estate, Financial Services, SaaS or EdTech

Targeting

New audiences to target

Optimization

Value-based bidding

Measurement

Forward-looking ROI for every touchpoint

Insights

Predictive lead scoring in real-time

Case studies

Real Estate
Display Ads
Problems:
  • Not enough valuable events and property sales to optimize for LTV
Results:
- 47%
CAC
+196%
Order CR

We deliver results fast

Pilot project takes 1-3 months

1
Pixel
installation
Pixel
installation
15 minutes
2
Data
collection
Data
collection
2-6 weeks
3
ML model
training
ML model
training
1-2 weeks
Depending on the sales cycle & how quickly
we can catch 100 positive outcomes

Our platform provides the biggest efficiency gains for businesses that have:

Narrow target audience

Think of B2B/SaaS, affluent/high-net-worth customers, and “precisely timed purchases” like you shop for insurance only once a year or you buy a new house or car every few years

Large and variable transactions

You sell multiple products with different economics to similar customers like in EdTech or your customer lifetime value is driven by after-purchase behaviour like in Banking

Significant offline component

You offer high-value and/or complex products that require human-to-human interaction – like a test drive for a new car or an open house

Long sales cycle

It is hard to close the feedback loop with Ad Platforms when the actual purchase is days, weeks or even months away from website visit. Our platform solves that

Smarter than smart bidding!

We use behavioral first-party data from your website and machine learning to predict your future sales and customer LTVs

We turn your website into e‑commerce
from an Ad Platform perspective, allowing you to:

Unlock smart bidding

even for B2B and smaller businesses/advertisers

Help the Ad Platforms train 10-30x faster

compared to the conventional approach with infrequent transactions

Link Ad efficiency directly to your actual business results

not “noisy” or “biased” online microconversions

Enable 10x faster and cheaper A/B tests

allowing you to test more hypotheses quicker and easier

Save a lot of time and effort

by eliminating unnecessary workload like managing cost-per-click bids manually campaign by campaign

Our platform is a game-changer

Check out the examples below

  • Tomi.ai - 5x lower CPL 5x lower
    CPL
  • Tomi.ai - 3x higher ROI 3x higher
    ROI
  • Tomi.ai - 5x lower budget 5x lower
    budget
  • Tomi.ai - revenue growth, same ROI 1.7х
    revenue growth,
    same ROI

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