Scale High‑Value
Customer Acquisition

Reveal purchase intent and use it as an optimization
signal for digital marketing and online sales

Empowering data-driven growth leaders

How it works

Tomi.ai, with its infinite attribution window, is created for businesses with a lead-to-sale cycle of 2 weeks or longer.

Tomi.ai analyzes user behavior on your website
Matches it with the sales or LTV data from your CRM
Runs an ML model to identify behavioral patterns of high-value visitors
Predicts the purchase value for new visitors (even anonymous ones) in near real-time

Accurate value-based scores for ad campaign optimization and forward-looking attribution

First-Party Data

Behavioral Data

website, app

x10

more than in Google Analytics

CRM Data

funnel steps,
revenue, LTV

Predictive Insight

Tomi.ai real-time predictive engine calculates

probability to buy
expected LTV for every website visitor

Tomi.ai
predictive engine

Google Cloud Platform

Positive Reinforcement Loop

Predictive
Conversions
& Audiences

Predictive
Lead Scores

(B2B &B2C)

Predictive
Attribution

We help you optimize Facebook & Google Ads
for bottom-of-the-funnel results (Sales or LTV), not CPA or micro-conversions.
We work best for Real Estate, Financial Services, SaaS or EdTech

Targeting

New audiences to target

Optimization

Value-based bidding

Measurement

Forward-looking ROI for every touchpoint

Insights

Predictive lead scoring in real-time

Case studies

Real Estate

Display Ads

Problems:

Not enough valuable events and property sales to optimize for LTV

Results:

- 47%

CAC

+196%

Order CR

E-Commerce

Facebook Display Ads

Problems:

low conversion rate
not enough deep-funnel events for value-based optimization

Results:

+148%

ROAS

-33%

CAC

Consumer bank

Non-brand search

Problems:

high CAC
low quality of customers acquired online

Results:

-24%

CAC

cash loan

-45%

CAC

credit card

E-Commerce

Facebook Dynamic Product Ads

Problems:

not enough conversions per product to optimize dynamic product ads for new audience

Results:

+51%

ROAS

-27%

CAC

E-commerce

Google Search

Problems:

grow the channel with ROAS being on target

Results:

+67%

Revenue

+67%

Orders

Insurance

Google Display Network

Problems:

high CAC
low ROMI

Results:

-44%

CAC

+50%

ROAS

SME Banking

Display Ads

Problems:

display ads not performing as a direct-response channel
high CAC

Results:

-32%

CAC

open account

-29%

Cost per lead

E-commerce

Facebook Dynamic Product Ads

Problems:

limited targeting audiences
open new marketing channels

Results:

-27%

Cost per purchase

+51%

ROAS

B2B SaaS

Facebook Ads

Problems:

not enough deep-funnel events for value-based optimization
high CAC

Results:

-75%

CAC

+351%

Click-to-order

Real Estate

Facebook Lead Ads

Problems:

Low quality leads:

rare conversions into visits to office
low conversion into sales later in the CRM funnel

Results:

-70%

Cost per purchase

-80%

Cost per office visit

SME Banking

Non-brand search

Problems:

Expensive new customer acquisition due to:

high competition;
low quality of lead sources online.

Results:

-29%

CPL

-44%

CAC

open account

Insurance

Google Display Network

Problems:

high CAC
low return on marketing investment

Results:

-37%

CAC

open account

+31%

ROAS

We deliver results fast

Pilot project takes 1-3 months

Pixel
installation

15 minutes

Data
collection

2-6 weeks

ML model
training

1-2 weeks

Depending on the sales cycle & how quickly
we can catch 100 positive outcomes

Our platform provides the biggest efficiency gains for businesses that have:

Narrow target audience

Think of B2B/SaaS, affluent/high-net-worth customers, and “precisely timed purchases” like you shop for insurance only once a year or you buy a new house or car every few years

Large and variable transactions

You sell multiple products with different economics to similar customers like in EdTech or your customer lifetime value is driven by after-purchase behaviour like in Banking

Significant offline component

You offer high-value and/or complex products that require human-to-human interaction – like a test drive for a new car or an open house

Long sales cycle

It is hard to close the feedback loop with Ad Platforms when the actual purchase is days, weeks or even months away from website visit. Our platform solves that