Generate New Demand
Based on Your Customers'
Predictive audiences of high-value users
for retargeting and look-alikes that don’t burn out
Identify the Users
Bringing in the Most Revenue
Typically 10% of users bring in 80-90% of revenue. Build your retargeting and look-alike audiences based on the predicted value the visitor, instead of a set of arbritrarily predefined rules.
Tomi.ai predicts the revenue of each website visitor and buckets visitors with the similar value together. In the example above, we identified 10% of the users generating 93% of the revenue.
Leverage the Predictive Engine
to Target Valuable In-Market Audiences
in Google, Facebook, and LinkedIn
Boost impact from users who have
shown high interest in your product
during website visits
Retarget visitors with a high
probability to buy
Attract valuable prospects who aren’t
familiar with your product yet
Find potential clients
in right-now buying mode
Grow cold targeting audiences
with high probability to buy
Retarget to Prospects, Not Visitors
Tomi.ai predicts the probability of purchase and its value for each new visitor
and groups the visitors with the similar predicted values into segments.
Traditional Rule-Based Retargeting
- Users who have completed a set of predefined actions
- Human-identified features are not exhaustive – some valuable audiences are missed when the analysis is done manually
- Chasing users who will never buy
Advanced Value-Based Retargeting
- Machine learning models identifies high-value audiences
- Retarget users with a high probability to buy
- Reduce ad spend
- Allocate budget to high-value prospects
Use Category-Sensititve Retargeting
Combine the power of category targeting in paid ads and search ads with value-based retargeting to assess the likelihood of buying a particular product. Track customer demand and adjust it on a per-product basis.
Calculate the Efficiency of the
Predictive Targeting Implementation
the same retargeting budget
budget, keeping the sales volume
responsible for 85% of your revenue
Generate Predictive Look-Alike Audiences
Quick results with one click audience creation for all advertising platforms
Create predictive audiences with one click on Tomi.ai instead of manually uploading contacts to each advertising platform.
Forward-looking predictions instead of backward-looking facts
Use predictive insights to focus on the future user value, rather than analyzing the past.
For example, to sell a home, avoid creating a look-alike audience based on those who have just bought one. Instead, use AI to create a seed audience similar to those who are in the buying mode now.
Apply various models to capture the most valuable clients
Don’t miss out on high-value clients who didn’t make it into the standard seed audience.
The goal of quality look-alike targeting is not to exclude unsuitable audiences but rather to capture the most valuable ones, while controlling the audience size.
Experienced by Our Clients