Real-time predictive lead scoring
for EdTech marketing teams
See the monetary value of each lead immediately
Lead scores with value for value-based bidding
Have your performance campaigns audited for free
To identify the ones with ROI-positive scaling potential
NDA
Sign an NDA and grant viewer access to your Meta and/or Google Ads campaigns
Sign an NDA and grant viewer access to your Meta and/or Google Ads campaigns
Campaign Audit
Tomi.ai's analysts study the data and evaluate if underperforming channels can benefit from value-based optimization
Tomi.ai's analysts study the data and evaluate if underperforming channels can benefit from value-based optimization
Scaling Potential
We present the findings, potential uplifts for campaigns
We present the findings, potential uplifts for campaigns
We score 2,000,000,000+ website visits for
70+ companies worldwide every day
Our predictions are accurate enough to base financial decisions on them
MQL → SQL
predictive lead scoring
Predictive lead scoring is the fuel
for automatic bidding strategies
1. Audiences with value
As a rule, no more than 10% of users bring in 90% of revenue. Build your retargeting and look-alike audiences based on the predicted value the visitor, and not a set of predefined rules.
- New audiences to target
- Value-based seed audiences for look-alikes
- Bid modifiers for Search Ads
- x4 ROAS with value-based retargeting
2. Lead Scoring
Single source of truth on lead quality to settle the foe between sales and marketing.
- B2B and B2C lead scoring
- Predicted monetary value for every lead
- Predicted monetary value for every lead
- Lead scores ready within 10 minutes from the
lead submission
