Optimization, Designed to
Work with Your Long Leads
Predictive conversions as your ideal target event for value-based bidding
Optimization, Designed to
Work with Your Long Leads
Predictive conversions as your ideal target event for value-based bidding
Optimization, Designed to
Work with Your Long Leads
Predictive conversions as your ideal target event for value-based bidding
Why long sales cycles break ad optimization
Ad platforms optimize toward the events you feed them. With long leads, those events are too rare and arrive too late.
Rare conversions
Less than 1% of clicks and less than 10% of leads convert into sales that are closed in the CRM — too few events for value-based bidding.
Delayed feedback
Purchases happen days, weeks or even months after the website visit. By the time the conversion fires, the algorithm has moved on.
Wrong optimization target
Optimizing for cheap leads fills the funnel with volume, not value — CPL goes down while CAC goes up.
Why long sales cycles break ad optimization
Ad platforms optimize toward the events you feed them. With long leads, those events are too rare and arrive too late.
Rare conversions
Less than 1% of clicks and less than 10% of leads convert into sales that are closed in the CRM — too few events for value-based bidding.
Delayed feedback
Purchases happen days, weeks or even months after the website visit. By the time the conversion fires, the algorithm has moved on.
Wrong optimization target
Optimizing for cheap leads fills the funnel with volume, not value — CPL goes down while CAC goes up.
Why long sales cycles break ad optimization
Ad platforms optimize toward the events you feed them. With long leads, those events are too rare and arrive too late.
Rare conversions
Less than 1% of clicks and less than 10% of leads convert into sales that are closed in the CRM — too few events for value-based bidding.
Delayed feedback
Purchases happen days, weeks or even months after the website visit. By the time the conversion fires, the algorithm has moved on.
Wrong optimization target
Optimizing for cheap leads fills the funnel with volume, not value — CPL goes down while CAC goes up.
Predictive conversions: your ideal target event
Tomi.ai scores every website visitor and inbound lead in near real-time — predicted propensity to close × expected customer LTV (pLTV) — and sends the result to Google and Meta as a synthetic conversion event with a real monetary value. Use it as the optimization target for value-based bidding.
Predictive conversions: your ideal target event
Tomi.ai scores every website visitor and inbound lead in near real-time — predicted propensity to close × expected customer LTV (pLTV) — and sends the result to Google and Meta as a synthetic conversion event with a real monetary value. Use it as the optimization target for value-based bidding.
Predictive conversions: your ideal target event
Tomi.ai scores every website visitor and inbound lead in near real-time — predicted propensity to close × expected customer LTV (pLTV) — and sends the result to Google and Meta as a synthetic conversion event with a real monetary value. Use it as the optimization target for value-based bidding.
Better than pixels and Conversions APIs
Facebook/Google pixel
- Unique pixel ID for Facebook/Google ads
- Basic website conversion data transfer tool
- Transfers browser-based user data
- Transfers events instantly (data freshness)
Conversions APIs
- Improves ad tracking (incl. iOS 14.5 and ad blockers)
- Tracks offline and delayed conversions & conversion value
- Sends user data server-to-server (often with delay)
- Helps optimize ads for deep-funnel and offline events (that often happen with delay)
Tomi.ai
- Assigns a predicted value to every lead and every website visitor
- Transfers lead and visitor scores to ad platforms via Conversions APIs
- Sends 10x-50x more top-quality 100%-BOFU conversion signals
- Sends conversions instantly, not after days/weeks/months (much better data freshness)
Better than pixels and Conversions APIs
Facebook/Google pixel
- Unique pixel ID for Facebook/Google ads
- Basic website conversion data transfer tool
- Transfers browser-based user data
- Transfers events instantly (data freshness)
Conversions APIs
- Improves ad tracking (incl. iOS 14.5 and ad blockers)
- Tracks offline and delayed conversions & conversion value
- Sends user data server-to-server (often with delay)
- Helps optimize ads for deep-funnel and offline events (that often happen with delay)
Tomi.ai
- Assigns a predicted value to every lead and every website visitor
- Transfers lead and visitor scores to ad platforms via Conversions APIs
- Sends 10x-50x more top-quality 100%-BOFU conversion signals
- Sends conversions instantly, not after days/weeks/months (much better data freshness)
Better than pixels and Conversions APIs
Facebook/Google pixel
- Unique pixel ID for Facebook/Google ads
- Basic website conversion data transfer tool
- Transfers browser-based user data
- Transfers events instantly (data freshness)
Conversions APIs
- Improves ad tracking (incl. iOS 14.5 and ad blockers)
- Tracks offline and delayed conversions & conversion value
- Sends user data server-to-server (often with delay)
- Helps optimize ads for deep-funnel and offline events (that often happen with delay)
Tomi.ai
- Assigns a predicted value to every lead and every website visitor
- Transfers lead and visitor scores to ad platforms via Conversions APIs
- Sends 10x-50x more top-quality 100%-BOFU conversion signals
- Sends conversions instantly, not after days/weeks/months (much better data freshness)
Same spend. Same audience. Different target event.
A split test on Facebook Ads: the test campaign optimized for Tomi.ai predictive scores, the control for website leads.
1,761 leads → 53 paying customers in test vs 2,003 leads → 30 paying customers in control.
Same spend. Same audience. Different target event.
A split test on Facebook Ads: the test campaign optimized for Tomi.ai predictive scores, the control for website leads.
1,761 leads → 53 paying customers in test vs 2,003 leads → 30 paying customers in control.
Same spend. Same audience. Different target event.
A split test on Facebook Ads: the test campaign optimized for Tomi.ai predictive scores, the control for website leads.
1,761 leads → 53 paying customers in test vs 2,003 leads → 30 paying customers in control.
Average Results
Experienced by Our Clients
Average Results
Experienced by Our Clients
Average Results
Experienced by Our Clients
responsible for 85% of the revenue
responsible for 85% of the revenue
responsible for 85% of the revenue