Google Enhanced Conversions
Tomi.ai and Google Enhanced Conversions are services that advertisers can use to improve online advertising performance.
Both services train Google how to make better bidding decisions based on the value.
| Tomi.ai | Google Enhanced Conversions | |
|---|---|---|
| Value of the conversion event |
High | High |
| Frequiency of the conversion event |
High | Low |
| New audiences to target |
✓ | ✗ |
are most useful when you
- Optimize your ads for a sale, rather than clicks and leads
- Enjoy a large marketing budgets
- Have a sales cycle that is less than 30 days
- Configure data transfers to your CRM system
- Experience more than 50 conversions per month
- Are set up to deliver relevant data separately to other advertising platforms, such as Meta and LinkedIn
- Google only sends actual conversions, while Tomi.ai also sends synthetic conversions with a value representing the probability of a future conversion.
- Google only recognizes conversions that were made from a users signed in into their Google accounts.
- You need a consistent budget to reach at least 50 optimization goals each month
- The user data recycles every 30 days, causing you to lose valuable data if your sales cycle is typically longer.
- There is limited data for optimization, reducing the training quality and speed for advertising campaigns.
product-led and subscription-based businesses
businesses with long transaction cycles
is no longer a problem
Marketing Bidding
Marketing Bidding
To use smart bidding, you assign the amount you want to spend for each conversion.
In businesses with long sales cycles, marketers calculate the cost per lead by dividing the customer acquisition cost (CAC) for a sale by the number of leads needed to make a sale.
The use of one-value-fits goes counter to the essence of smart bidding. Ideally, you would spend more on higher potential leads, but this isn’t possible with traditional ad platforms.
Tomi.ai Predictive Conversions
Tomi.ai Predictive Conversions
Tomi.ai analyzes user behavior on your site and correlates it to the value of their purchases, subscription times, LTV and other metrics you want to use to target your marketing. The sales cycle is not important – we store all user data from the moment the script is installed.
Based on the data, Tomi.ai sends synthetic conversions with probability weighted purchase values to ad platforms for any user, even anonymous (unregistered) ones. Based on predictive value, the advertising platform learns to set a unique bid for each user – the higher the predictive value, the higher the bid.
By analyzing user behavior and comparing it to previous customer behavior, Tomi.ai uses machine learning (ML) to find hudreds of patterns indicating the likelihood of a purchase and its size. This data is sent to the advertising platform, so ads can be served to high-intent buyers and similar users.
for 85% of the revenue for your business
Google Enhanced Conversions